PSYCHOSEMANTIC ANALYSIS OF STATE IMAGE: RECONSTRUCTION AND MEASURING
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PSYCHOSEMANTIC ANALYSIS OF STATE IMAGE: RECONSTRUCTION AND MEASURING
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PII
S0205-95920000617-5-
Publication type
Article
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Published
Abstract
People’s notions about different countries studied by means of psychosemantic procedure are described. Theimage of a country is interpreted as social stereotype – form of indistinct knowledge in economics, politics,country’s culture, and psychological characteristics of its inhabitants. Procedure allows to operationalize subjective notions about countries, compare the notions of people from one and the same population as well asnotions, peculiar to different populations living in one or different countries. The results of several empiric studies carried out with the help of psychosemantic procedure are given.
Keywords
Psychosemantic analysis, geopolitical stereotypes, image of a country, analysis of latent variables, factor structure.
Date of publication
03.05.2009
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