- PII
- S0321-50750000617-4-1
- DOI
- 10.31857/S50000617-4-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue 9
- Pages
- 70-74
- Abstract
- Tokyo, the first on the Asian continent has come to understanding and active using of «soft power» as a powerful tool of international influence. The Japanese interpret it as «an impact on the world affairs with the help of, humanitarian- cultural activity» and considered it in close interaction with the diplomacy in its classical form. What are potential resources of Japanese «soft power»? J.Nye presents the following figures: Japan takes the 1st place in the world in providing economic assistance to developing countries. The country takes the leading position on the number of registered patents. 2nd - in sales of books and music records, 3rd - in expenditure on research and development etc. But the most important resource of «soft power» is a global influence (especially in the Asian countries) of Japanese pop culture - comics, animation movies, pop music, fashion, food and etc.
- Keywords
- Япония, Дж.Най, концепция «мягкой силы», CoolJapan
- Date of publication
- 01.09.2013
- Number of purchasers
- 1
- Views
- 1289
RAS History & PhilologyAsia and Africa Today
- ISSN (Print) 0321-5075
- ISSN (Online)2782-2389
JAPAN AND THE ASIAN SCENARIO OF JOSEPH NYE
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library