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CORPORATE SOCIAL RESPONSIBILITY (CSR) OF PR IN SYRIAN ANG RUSSIAN TELECOMMUNICATION COMPANIES IN CRISIS. A COMPARATIVE ANALYTICAL STUDY ON COMMUNICATION ACTIVITIES OF MTN AND MTC COMPANIES
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CORPORATE SOCIAL RESPONSIBILITY (CSR) OF PR IN SYRIAN ANG RUSSIAN TELECOMMUNICATION COMPANIES IN CRISIS. A COMPARATIVE ANALYTICAL STUDY ON COMMUNICATION ACTIVITIES OF MTN AND MTC COMPANIES
Annotation
PII
S0321-50750000617-4-1
Publication type
Article
Status
Published
Authors
Mofarrej Fadi  Valeriy Mouzykant
Abstract
The question of corporate social responsibility of public relations especially in crises continues to be timely, as highlighted by recent controversies on this topic. Coming to terms with cases such as these relies on the task of defining corporate social responsibility, and more broadly figuring out which aspects of the PR’s social responsibility can be feasibly regulated. This study aimed to identify the concept of corporate social responsibilityin crises for the public relations departments of MTN and MTS, and the activities and programs implemented by these two companies to reflect their concept of corporate social responsibility towards their publics and community.
Keywords
corporate social responsibility, public relations, MTN, MTS, risk communication, issues management,press agentry, public information model, two-way asymmetrical model, two-way symmetrical model, social responsibility theory
Date of publication
01.01.2018
Number of purchasers
8
Views
1133
Readers community rating
0.0 (0 votes)
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