RAS History & PhilologyАзия и Африка сегодня Asia and Africa Today

  • ISSN (Print) 0321-5075
  • ISSN (Online) 2782-2389

THE INFLUENCE OF MEDIA ON THE PERCEPTION OF THE IMAGE OF DIFFERENT COUNTRIES: A COMPARATIVE ANALYSIS ON THE EXAMPLE OF CUBA AND RUSSIA

PII
S0321-50750000617-4-1
DOI
10.7868/S50000617-4-1
Publication type
Article
Status
Published
Authors
Abstract
The article presents a comparative analysis of the bilateral perception of the image of Russia and Cuba. The study based on a survey of citizens and analysis of publications of the media of Cuba and Russia. The purpose of the study is to explore the actual problem of the formation of the image of the country in a foreign socio-cultural and media spaces. The article applies an integrated systematic approach and the use of interdisciplinary methods and techniques. In the conclusion the actual opinions of the Cuban population about Russia and Russian citizens about Cuba is identified on basis of the carried out a social survey and detailed examination of the publications about these countries in the international media, as well as in the media of both countries. The results of this work can be used by the relevant agencies of both the Russian Federation and the Republic of Cuba to further strengthen the positive image of their country through the media.
Keywords
country image; the image of Russia; the image of Cuba; Cuba's mass media; Russian media
Date of publication
01.07.2019
Year of publication
2019
Number of purchasers
64
Views
910

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