- PII
- S0321-50750000617-4-1
- DOI
- 10.7868/S50000617-4-1
- Publication type
- Article
- Status
- Published
- Authors
- Abstract
- The question of corporate social responsibility of public relations especially in crises continues to be timely, as highlighted by recent controversies on this topic. Coming to terms with cases such as these relies on the task of defining corporate social responsibility, and more broadly figuring out which aspects of the PR’s social responsibility can be feasibly regulated. This study aimed to identify the concept of corporate social responsibilityin crises for the public relations departments of MTN and MTS, and the activities and programs implemented by these two companies to reflect their concept of corporate social responsibility towards their publics and community.
- Keywords
- corporate social responsibility, public relations, MTN, MTS, risk communication, issues management,press agentry, public information model, two-way asymmetrical model, two-way symmetrical model, social responsibility theory
- Date of publication
- 01.01.2018
- Year of publication
- 2018
- Number of purchasers
- 8
- Views
- 1140
RAS History & PhilologyАзия и Африка сегодня Asia and Africa Today
- ISSN (Print) 0321-5075
- ISSN (Online) 2782-2389
CORPORATE SOCIAL RESPONSIBILITY (CSR) OF PR IN SYRIAN ANG RUSSIAN TELECOMMUNICATION COMPANIES IN CRISIS. A COMPARATIVE ANALYTICAL STUDY ON COMMUNICATION ACTIVITIES OF MTN AND MTC COMPANIES
Indexing
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library