S0321-50750000617-4-1

Article

Published

Issue 9

70-74

 Tokyo, the first on the Asian continent has come to understanding and  active  using  of «soft  power»  as a powerful tool of international influence.  The Japanese  interpret it as «an impact  on  the  world  affairs  with  the  help  of, humanitarian- cultural activity» and considered it in close interaction with the diplomacy in its classical form.   What are  potential  resources of  Japanese   «soft  power»? J.Nye presents the following figures: Japan takes the 1st place in the world in providing economic  assistance to developing countries.  The   country  takes   the   leading   position  on  the number of registered patents. 2nd - in sales of books and music records,  3rd - in expenditure on research  and development etc. But  the  most  important resource of «soft  power»  is a global influence  (especially in  the  Asian  countries) of Japanese  pop culture - comics, animation movies, pop music, fashion, food and etc.

01.09.2013

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