LANGUAGE PLAY IN ADVERTISING (IN SWAHILI LANGUAGE)

Dorokhina, Mariya

English

RAS History & PhilologyAsia and Africa Today

ISSN (Print) 0321-5075
ISSN (Online)2782-2389

LANGUAGE PLAY IN ADVERTISING (IN SWAHILI LANGUAGE)

PII

S0321-50750000617-4-1

DOI

10.31857/S50000617-4-1

Publication type

Article

Status

Published

Authors

Mariya Dorokhina

Volume/ Edition

Volume / Issue 5

Pages

62-64

Abstract

The article covers various techniques of language play in advertising in East Africa, analyzes the levels of phonetics, morphology and graphics. The research is based on various advertising texts in Swahili. The main focus is outdoor advertising.

Keywords

advertising, Swahili, language play

Date of publication

01.05.2013

Number of purchasers

1

Views

1173

References

Translate

GOST	Dorokhina M. LANGUAGE PLAY IN ADVERTISING (IN SWAHILI LANGUAGE) // Asia and Africa Today. – 2013. – Issue 5 C. 62-64 .
MLA	Dorokhina, Mariya "LANGUAGE PLAY IN ADVERTISING (IN SWAHILI LANGUAGE)." Asia and Africa Today. 5 (2013).:62-64.
APA	Dorokhina M. (2013). LANGUAGE PLAY IN ADVERTISING (IN SWAHILI LANGUAGE). Asia and Africa Today. no. 5, pp.62-64

Индексирование

RAS History & PhilologyAsia and Africa Today

LANGUAGE PLAY IN ADVERTISING (IN SWAHILI LANGUAGE)

You can

References

Индексирование

Via social network