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IS IT POSSIBLE TO SWITCH FROM ADVERTISING COMPETITION TO QUALITY COMPETITION

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PII
S0132-16250000616-3-1
DOI
Publication type
Article
Status
Published
Authors
Farkhad Ilyasov
Volume/ Edition
Volume 303 / Sotsialogicheski issledovania. Issue 7
Pages
95-100
Abstract
The article analyzes the place and functions of the Institute of advertising in modern society. Negative social and economic consequences of aggressive advertising are revealed. An approach to freeing citizens as consumers from the manipulative influence of advertising is proposed.
Keywords
social functions of advertising, types of advertising, manipulative influence, advertising competition
Date of publication
05.07.2009
Number of purchasers
0
Views
669

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